Fairtrade is an alternative to conventional trade and is based on cooperation between producers and consumers. Fairtrade offers producers fairer treatment and more profitable trading conditions. This allows them to improve their living conditions and make plans for the future.
ASOGUABO has managed to comply with its small affiliated producers and their workers, by guaranteeing compliance with health and safety regulations, providing adequate housing when appropriate and more Fairtrade criteria that allow the Fair Trade Certification Seal to be carried on their bananas. FAIRTRADE.
Asoguabo, through the Social and Environmental Improvement Program (PROMESA), works to comply with social and environmental standards that are related to fair trade certificates granted by Fair Trade Labeling.
PROMESA, in the social area, ensures that the producer partners affiliated to the IESS benefit from a basket of products; a school voucher for the children of the producers; enrollment in private health insurance; as a fair trade social award, which is used to pay for membership in the IESS, and in most cases a fund has been created to make improvements in irrigation systems, drainage, cable track, packers and logistics. In the environmental area, it monitors the activities of the farms to comply with the standards required by European consumers and the country’s legislation.
Fair trade is a commercial model that puts human beings and the social, economic and environmental sustainability of societies at the center; dignifying work, respecting the environment and promoting responsible and sustainable management of natural resources, its strategy is to alleviate poverty and sustainable development.
Its objective is to create opportunities for producers who are economically disadvantaged or marginalized by the conventional trading system, making conditions more fair and equitable.
Fair Trade Principles
The World Fair Trade Organization establishes 10 criteria that must be met by organizations that work in Fair Trade, they are the following standards and / or principles: