FAIRTRADE represents an alternative to conventional trade and is based on cooperation between producers and consumers. FAIRTRADE offers producers fairer treatment and more profitable trading conditions. This allows them to improve their living conditions and make plans for the future.

Association of Small Banana Producers El Guabo has managed to comply with its affiliated small producers and their workers, by guaranteeing compliance with health and safety standards, providing adequate housing when appropriate and more FAIRTRADE criteria that allows you to carry in your banana the Fair Trade Certification Seal FAIRTRADE. Through the Social and Environmental Improvement Program (PROMESA), the Association works to comply with the social and environmental standards that are related to the fair trade certificates granted by FAIRTRADE Labeling.
PROMESA, in the social area, ensures that the producer partners affiliated with the IESS benefit from a basket of products; a school voucher for the children of producers; affiliation to a private medical insurance; as a fair trade social prize, which is used to pay for affiliation to the IESS, and in most cases a fund has been created to make improvements in irrigation, drainage, cableway, packaging and logistics systems. In the environmental area, it monitors the activities of the farms to comply with the standards required by European consumers and the country’s legislation.

With Fairtrade, everyone wins


Merchants / companies


Fair Trade Principles

What is fair trade?

Fair trade is a business model that puts human beings and the social, economic and environmental sustainability of societies at the center; dignifying work, respecting the environment and promoting responsible and sustainable management of natural resources, its strategy is to alleviate poverty and sustainable development. Its objective is to create opportunities for producers who are economically disadvantaged or marginalized by the conventional trading system, creating fairer and more equitable conditions. Fair Trade Principles
  • Paying a fair price
  • Fairer business relationships
  • Respect for the environment
  • Fair trade promotion
The World Fair Trade Organization establishes 10 criteria that must be met by organizations that work in Fair Trade, they are the following standards and / or principles:
  1. Creating opportunities for economically disadvantaged producers.
  2. Transparency and Responsibility – accountability.
  3. Fair business practices.
  4. Payment of a Fair Price.
  5. No to child labor and forced labor.
  6. Non-discrimination, gender equality and the economic empowerment of women and freedom of association.
  7. Work conditions.
  8. Capacity development.
  9. Promotion of fair trade.
  10. Respect for the environment.

State Fair Trade Coordinator (CECJ)

The State Fair Trade Coordinator (CECJ) is the Spanish platform that brings together 25 organizations linked to Fair Trade. Its work focuses on promoting this alternative and supportive commercial system, providing service to member entities. It is part of the World Fair Trade Organization (WFTO). FAIRTRADE Ibérica is a member of the State Fair Trade Coordinator.

Fairtrade Trade

The objective of FAIRTRADE is to support people who are playing at a disadvantage in international trade, specifically small producers, as well as workers in developing countries.

Reduce poverty in the global South through more responsible trade.