We are small and medium-sized banana producers in the Province of El Oro, and together we form an organization that has allowed us to stay united and grow together, our identity is Association of Small Banana Producers El Guabo and we have our own importing company called AGROFAIR, where as an association we have a shareholding in which each producing partner has voice and vote in the shareholder meeting of the importing company.

We are Small Producers, Great People

Discover a group of people who grow our banana, they do it with true love for it. If you have tried bananas from the Association of Small Banana Producers El Guabo, you will surely know why! If not try it, our banana is so versatile and delicious.

Our Leaders

Our leaders are professional people, they have responsibility, security, empathy, optimism, honesty; qualities of make them worthy of being considered as a good leader.

Exercising their functions with responsibility and commitment, this leads them to successfully overcome challenges of commercial activity.

Thanks to their contribution, the association has productivity, internal competitiveness, work environment, clear, measurable and achievable objectives, benefits that help the organization to have an exceptional performance.


Eco. Edwin Melo Proaño

• President of the Association of Small Banana Producers EL Guabo – since 2018
• President of Corporación PROMESA EL GUABO – since 2018
• President of the State Fair Trade Coordinator (CECJ) – since 2019
• Treasurer of the Cooperativa de Productores de AGROFAIR
• Vice President of the Banana Network of the Latin American Workers Association
• Coordinator of Small Producers of the Banana Coast of Ecuador


Ing. Cornelia Zoeteweij

Since December 1, 2001, he has been in Ecuador, first in Chimborazo for the Dutch Development Cooperation Service (SNV); since 2005 he was Manager of the Foreign Trade Unit; and, from 2013 to the present, she has the position of ADMINISTRATOR.

Our history

The heterogeneous banana panorama in Ecuador has led to the setting of an official price for the box of this fruit, causing discrepancies between producers and exporters.

In this sense, at the end of 1997, the “Association of Small Banana Producers El Guabo” (known as ASOGUABO) was formed in the canton of El Guabo, which has its origins in 1994, created as a project of the Regional Union of Peasant Organizations of the Coast “UROCAL” to improve the economic situation of small banana producers, which would have the participation of five pre-associations, 17 banana companies and the support of the inter-ecclesial foundation “Solidarity” of Holland with experience in fair trade and would be in charge of opening markets in Europe. In 1996, these producers formed an export company in which the actions of “Solidarity” were represented by the Dutch Service for Development Cooperation (SNV); however, the internal conflicts and the ravages caused by the El Niño phenomenon of 1997 would cause the departure of UROCAL, continuing the Association of Small Banana Producers El Guabo with the cooperation of the SNV in said productive enterprise. At the end of 1999, the partners decided to gradually withdraw from SNV to allow the autonomous growth of the Association.

In 2008, the Association of Small Banana Producers El Guabo (APPBG) is considered the world leader in the export of bananas in the fair trade market.

Functional Organization Chart

organigrama de Asoguabo