Fair Trade

Fairtrade is an alternative to conventional trade and is based on cooperation between producers and consumers. Fairtrade offers producers fairer treatment and more profitable trading conditions. This allows them to improve their living conditions and make plans for the future.

ASOGUABO has managed to comply with its small affiliated producers and their workers, by guaranteeing compliance with health and safety regulations, providing adequate housing when appropriate and more Fairtrade criteria that allow the Fair Trade Certification Seal to be carried on their bananas. FAIRTRADE.

Asoguabo, through the Social and Environmental Improvement Program (PROMESA), works to comply with social and environmental standards that are related to fair trade certificates granted by Fair Trade Labeling. PROMESA distributes to the associations US $ 0.20 for each box sold and processed in each association, which is reinvested in agro-productive projects (seed capital) in order to boost their internal economy.

PROMESA, in the social area, ensures that the producer partners affiliated to the IESS benefit from a basket of products; a school voucher for the children of the producers; enrollment in private health insurance; the management of 0.20 USD per box, as a fair trade social award, which is used to pay for membership in the IESS, and in most cases a fund has been created to make improvements in irrigation systems, drainage, cable track, packers and logistics. In the environmental area, it monitors the activities of the farms to comply with the standards required by European consumers and the country’s legislation.

With Fairtrade, everyone wins


Merchants / companies


Fair Trade Principles

What is fair trade?

Fair Trade is a solidary and alternative commercial system to the conventional one that pursues the development of peoples and the fight against poverty.

Fair trade is more than just trade:

  • It is a vision of business and commerce that puts people and the planet before profits
  • Fight poverty, climate change, gender inequality and injustice
  • It is a proof of concept that shows the business models of the new economy

State Fair Trade Coordinator (CECJ)

The State Fair Trade Coordinator (CECJ) is the Spanish platform that brings together 25 organizations linked to Fair Trade. Its work focuses on promoting this alternative and supportive commercial system, providing service to member entities. It is part of the World Fair Trade Organization (WFTO). Fairtrade Ibérica is a member of the State Fair Trade Coordinator.

Fairtrade Trade

The objective of Fairtrade is to support people who are playing at a disadvantage in international trade, specifically small producers, as well as workers in developing countries.

Reduce poverty in the global South through more responsible trade.