Our Vision and Mission

OUR VISION, MISSION AND VALUES

Visión

In 2008, the Association of Small Banana Producers El Guabo (APPBG) is and will be the world leader in banana exports in the fair trade market, controlling logistics; diversifying its range with other tropical products, being a model of socio-business organization with participation in national agricultural policy decisions.

Misión

We are an organization of Small Ecuadorian Banana Producers dedicated to satisfying the demands of our clients with high quality, protected by the fair trade system, seeking to improve the conditions of the partners and the improvement of our environment in social, environmental and labor terms.

We take care that Our Values are in accordance with the Institutional Mission and Vision of ASOGUABO

Our values

Care of nature

Valuing and treating nature for our long-term sustainability by producing food while establishing an ecological balance to protect soil fertility or avoid pest problems.

Participatory democracy

Act taking into account the opinion of each and every one of the partners, technicians, administrative and managerial staff in the achievement of the Institutional Mission, achieving a good progress in collective management.

Solidarity and Empathy

We encourage the families of our members to ensure ecological, social and economic sustainability in aid, cooperation and initiatives for collective growth.

Responsibility

Apply Good Agricultural Practices to not only achieve better products, but also better people who carry out the management, development and choice of technologies with the vision of producing healthier food.