Drive Change
Consolidating Fair Trade and social equity in the banana sector of El Guabo.
THE POWER OF BEING TOGETHER
Our Corporate Identity
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Democracy
Collective decisions where each member has a voice and a vote.. -
Equity
Fair distribution of benefits among our communities.. -
Transparency
Clear and honest management in each of our processes..
EL ORO - ECUADOR
Strategic Geographic Location
Main economic activity:
agriculture.
Main export product:Fair Trade bananas.
El Guabo, our home.ASOGUABO is located in southern Ecuador, in a region whose main activity is agriculture and whose most important export product is bananas. Our producers’ farms are a maximum of 1.5 hours south, north, or east of the main office.
Production Systems
Multimarket Production Structure
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Organic bananas make up
62% of our total cultivated area..
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Conventional Bananas
27% of our production is adapted to traditional markets..
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Sustainable Agroforestry
11% focused on conservation and biodiversity models.
Distribution of cultivated areas
INSTITUTIONAL CHRONOLOGY
From 14 founders to
a global community.
1995
The Fairtrade Banana Industry Begins in Ecuador
1995 - 1996
EXPOECOAGRO Foundation
1997
Legalization of the Association
1998
First Export to Switzerland
Historic shipment of our first container to the Swiss market, backed by the shared vision of its 14 founding members.
Main Importers
AGROFAIR · Equal Exchange · All Good · Equifruit
WHAT MAKES US STRONG
01
Long-term relationships
02
28 years of experience
Extensive track record of operating successfully and reliably in the global market.
03
Global certifications
Full access guaranteed by current certifications: Fairtrade, Organic, PHA, AH-DLL GROW Globalgap and BASC.
04
Agrofair Shareholders
Direct shareholder partners of Agrofair, our main importer in Europe. A unique investment.
05
Soil health and quality
Absolute commitment of the members to meet high standards of quality and biological care of the soil.
06
Transparency and leadership
Ethical governance through democratic, responsible and participatory decision-making.
OUR TRANSPARENT COMMITMENT
Code of Ethics and Conduct
Learn about the principles that govern the behavior of our partners, employees, and managers. A document that reflects our culture of integrity and respect.